Hi. I’m Kelsey.
Three and a half months after my daughter Nora was born, I ran my fingers through my wet hair in the shower and came away with what looked like a small animal. I did what we all do: stood there holding it, then googled with one hand while holding a baby with the other, at an hour no one should be awake.
What I found was either panic or a product. Forums full of frightened women, and a wall of pastel jars promising to fix something nobody had bothered to explain to me first. Nothing told me the plain thing I actually needed, which turned out to be this: it’s hormonal, it’s extremely common, it ends on its own, and you don’t need to buy anything.
So I built the site I needed at 3 a.m. that night.
Before Nora, I spent nine years in corporate account management, which mostly means I got very good at reading the fine print and noticing when someone’s data doesn’t support their headline. I left after maternity leave and didn’t go back. That skill turned out to be the whole job here: I read the studies, the FDA clearances, and the marketing copy, and then I tell you which parts are real.
I’m not a doctor, and I’ll never pretend to be one. What I am is the friend who read everything so you don’t have to, and who will tell you plainly when the answer is “buy nothing and wait.” Most of the time, that is the answer. On this site you’ll find exactly one article that suggests spending money, it’s clearly marked, and it opens by telling most readers to close the tab.
The rest of my life, briefly: I live in a small two-bedroom place with my husband Ben and a toddler who treated my hair as climbing equipment for most of a year. Ben has been drafted into scalp photography and has made his peace with it. I test things while nursing, one-handed, half-asleep, because that’s the only way any of us are actually going to use them.
The name comes from the thing I kept needing someone to say to me that year, when I didn’t recognize my hair, my body, or my calendar. You look in the mirror and think, where did I go? And the answer is that you didn’t. You’re right there, under all of it.
You’re still in there. — Kelsey